“Pig Data” digital porn consumption for Wired Italy

Recently we’ve been working on a pretty interesting set of data, analyzing the phenomenon of digital porn and publishing 5 double spread pages on the italian version of Wired magazine.
We started off by looking at the volume (data from Alexa, April 2014 on the estimates for accesses and page views) of the main porn video-streaming websites and comparing it with some well-known web giants.

By crossing and comparing this main dataset with several others we analyzed and visualized: – the potential influence of the biggest porn provider; – the users’ preferences aggregated by countries and analyses by the most frequent term searches in 2013 and 2014 for the 58 nations worldwide; – the digital porn consumption over time reporting the average daily time and its increment and decrement during holidays and festivities, and the main digital devices used (web, tablet, mobile); aggregated by countries again; – an in depth analysis of the 10 most visualized categories (i.e. tags) and their changes over time; – and a last focus on famous porn actors and actresses: we here represented all of the actors and actresses who have won at least 3 awards (from 1984 to nowadays) and their physical characteristics such as height, hair color, eyes color, ethnicity, piercings and breast and waist size for women.

image


(1) “The exceptionally gifted ones”
Facebook and Youtube aside, the porn video websites are second to none. The first spread compares the 8 most visited porn websites with the other web giants. A different scale has been used to represent Facebook and Youtube because of their enormous amount of daily traffic; Facebook and Youtube aside, the porn video websites clearly beat all of the other websites in terms of page views: only Wikipedia wins them on monthly accesses; while the Netflix, Vimeo and Hulu ecosystem is following from far away.

3.ENG.wired_porno_banda-01
(click on image to enlarge and zoom)


(2)
  East or west, home is bestItalians look for italian girls, koreans for korean girls, americans… for teenagers. The atlas shows the top searched words on porn websites for 58 world countries. The farther they’re positioned form Italy, the more different user searches are compared from the Italian ones. Japan, for instance, is opposite to Italy. For countries highlighted in black, we also display the average time spent watching porn, the most used device and the percentage of traffic change during holidays.

4.ENG.wired_porno_atlas-01


(3) “Mamma mia”
Those who searched for teens, now are looking for milfs. In the upper part of the spread, we selected the 20 xHamster most watched videos between 2008 and 2012. If 6 years ago the favorite categories were amateur and teen, in 2012 milfs (literally “mother I’d like to f***”) and japanese reach the top of the list. The dot clouds on the bottom part show the amount of uploaded videos and their total runtime for each year. …and the oscar goes to… the good old granny ! The visualization covers the timeframe between 2007 and 2013. The 92 xHamster categories are positioned based on the number of occurrences in videos, their popularity and the number of comments and have different size depending on the combination of these three parameters. According to these calculations, even if it’s not present in the top ten list, the granny category is the overall winner.

5.ENG.wired_porno_xhamster-01-01


(4) “Stars and Studs”
From navel piercings to dark hair, a complete review of the most award-winning pornstars of the last 30 years. The two double spread shows the actors and the actresses who won at least 3 Avn Awards (the “Oscars” of porn) in the last 30 years: they are arranged from top to bottom depending on the number of awards they won. Each small doll represents the performers’ body features and is placed on the timeline every time they won an award. Horizontal lines connect the first and the last prize won, showing careers’ lengths. The big dolls at the center of the spread show how the pornstars’ body has changed, comparing the two periods 1985-1994 and 2005-2014.
(this is printed as a double folder)

6.ENG.wired_porno_performer-01-01

WIRED-2

– Original flickr set here: https://www.flickr.com/photos/accurat/sets/72157646987080201/ (ITA)
– Translated version here: https://www.flickr.com/photos/accurat/sets/72157647254632342/

Credits:
data analysis and visualizations by Accurat (www.accurat.it)
Giorgia Lupi
Simone Quadri
Gabriele Rossi
Marco Bernardi
Davide Ciuffi
Glauco Mantegari
Stefania Guerra
Tommaso Renzini
for Wired IT

About giorgia lupi

1981 I am an architect that never built any house (luckily). I work with information, designing, researching and drawing a lot. I am co-founder ad design director at Accurat (www.accurat.it) I am a PhD student at Milan Politecnico (www.densitydesign.org)

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