Beautiful Reasons, my chapter for the last Malofiej book

I had the pleasure to write a chapter for the last Malofiej book earlier this here, presenting some of our recent works at Accurat and sharing our approach and ideas on the aesthetic elements and features of data visualization.

I finally have the pdf of the chapter to share, you can find it here:
Beautiful reasons, giorgialupi
(and it’s both in english and spanish!)

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Can aesthetic elements of data-visualization
be considered as important as the data itself in helping readers get interested about a topic, leading them to shape an understanding of it and triggering their curiosity to explore more?

Can we start considering and conceiving pure aesthetic features not only as an ornamental attribute within a data-driven visual story?

Can we accept and legitimize that, in some cases, a beautiful and functional data-visualization may not necessary take its shape from the data, but that aesthetic choices play a comparable role in its success?

Why should a reader not be able to find a data-visualization both intellectually compelling and emotionally rich?

The article will share the exploratory approach we adopt at Accurat ( to tackle these topics, it will focus on the aesthetic aspects of data visualizations and on the idea of going beyond conven- tions, presenting some of the recent works of the studio within this angle.

The piece is laid-out as a personal perspective on the topic, including specific relevant comments and observations we collected during past years from readers, with the aim of opening new questions and scenarios rather than defining any universal design approach.


About giorgia lupi

1981 I am an architect that never built any house (luckily). I work with information, designing, researching and drawing a lot. I am co-founder ad design director at Accurat ( I am a PhD student at Milan Politecnico (

One comment

  1. Pingback: Data Viz News [56] | Visual Loop

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