Selling at Sundance!

We are very pleased to announce our first collaboration with Bright-Ideas Magazine for their first issue that has been premiered at the 2014 edition of Sunday Film Festival. Everything started last summer at the Media Evolution Festival in Malmoo, where we met the brilliant Emily Best, from Seed&Spark , and we started dreaming about a visualization able to show which could be the factors influencing the sale and box office of the films that have sold at Sundance in the last 3 years.

These crazy 3d elements represent the movies that have been premiered at Sundance  between 2011 and 2013, composing this landscapes of elements, so each 3d element is representing a movie, positioned through time and seasonality. Since the main idea was to seek visual correlations amongst budget, sale price, box office gross, we composed an original shape for each movie  through solids obtained by the unique combination amongst the three different values.  As always, we then added further elements to give a context about the movie like the movie lenght, the genre, and the awards, to fill the story and the visual combining and contrasting  the 3d elements with the very flat and bi-dimensional background landscape.

Find the high-resolution version of the visualization here, enjoy some intermediate versions and sketches below, or read about it on Bright Ideas Magazine or Indiewire magazine.



– designed and produced by Giorgia Lupi and Michele Graffieti


test sketch



About giorgia lupi

1981 I am an architect that never built any house (luckily). I work with information, designing, researching and drawing a lot. I am co-founder ad design director at Accurat ( I am a PhD student at Milan Politecnico (

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