Thanksgiving vs Blackfriday?

Who’s winning between the turkey and the iPhone5? More than this, where is the battle taking place?

We gathered and visually compared georeferenced Twitter and Instagram contributions related to Thanksgiving and Black Friday over the 3 days of November 21 (eve), 22 (Thanksgiving) and 23 (Black Friday) 2012 over the city of New York, and built a very simple interactive map on that.

During next days we will monitor how patterns are evolving and try to get some insights from that.
In the meanwhile, just play and have fun!

About giorgia lupi

1981 I am an architect that never built any house (luckily). I work with information, designing, researching and drawing a lot. I am co-founder ad design director at Accurat ( I am a PhD student at Milan Politecnico (

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